Ushadevi K N

Identifying and Analysing Constraints in the Branded Rice Market: A Comprehensive Study of Stakeholders in Kerala, India

Shahana K S & Ushadevi K N · Asian Journal of Agricultural Extension, Economics & Sociology · 2024

The study assessed the various constraints faced by the stakeholders in branded rice market in Kerala. These stakeholders include farmers, exporters, non-exporting private rice manufacturers, co-operative society, wholesalers, retailers and consumers. By examining the constraints...

Open access Research Article 10.9734/ajaees/2024/v42i112607

Market Concentration of Branded Rice in Kerala

Shahana K S & Ushadevi K N · Asian Journal of Agricultural Extension, Economics & Sociology · 2024

In Kerala rice is a staple diet. As per the information from Kalady Rice Millers’ Consortium, 40 per cent of the consumers in Kerala prefer branded rice, and out of this Kerala absorbs only 16 per cent, the rest of the branded rice is from outside states like Andhra Pradesh, Tami...

Open access Research Article 10.9734/ajaees/2024/v42i112603

Problems Faced by the Consumers While Buying and Using the Electric Two Wheeler in Thrissur District, Kerala, India

Aswathy K K & Ushadevi K N · Asian Journal of Agricultural Extension, Economics & Sociology · 2024

Aim: The study aimed to identify the problems faced by the consumers while buying and using the electric two wheeler. Methodology: Data required for the study were collected from primary and secondary sources. The primary survey were conducted among the respondents through a pre-...

Open access Research Article 10.9734/ajaees/2024/v42i52446