Factors Influencing E-payment Adoption and its Effect on Consumer Buying Behaviour in Bhutan
Dawa Drakpa, Yeshi Samdrup, Ugyen Tashi, Ugyen Wangchuk Wangyel, Upendra Pokhrel & Wangdi Norbu · Asian Journal of Economics, Business and Accounting · 2024
Aims: This study examines the factors influencing adoption of e-payment systems in Bhutan and their effects on consumer impulse buying behaviour, providing insights into a developing country's digital payment landscape. Study Design: A quantitative research approach was used to a...
Open access
Research Article
10.9734/ajeba/2024/v24i121626