Effectiveness of Healthcare and Fitness Influencers during COVID Times
Tushar Kumar Roy & Smita Mehendale · Journal of Pharmaceutical Research International · 2021
Influencer marketing has played a significant role in marketing to present its products on a digital platform. In this study, we are trying to gauge the effectiveness of healthcare and fitness influencers on Instagram. More specifically, the researchers are trying to find how the...
Open access
Research Article
10.9734/jpri/2021/v33i35B31894