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Tulika Borah

Publications (3)

Emotional Labour: Its Effect on Work Performance

Tulika Borah, Jinamoni Saikia & Arifa Mumtaz Begum · Asian Journal of Agricultural Extension, Economics & Sociology · 2024

The previous two decades of the 20th century has witnessed a dynamic change in the distribution of employment that has shifted from agriculture and industry to the service sector. With the rise of the service sector, more numbers of employees are involved in direct contact with t...

Open access Research Article 10.9734/ajaees/2024/v42i62491

Colour and Shape as Visual Design Elements: Effects on Cognitive Performance in Young Children

Hridishruti Saikia, Nandita Bhattacharyya & Tulika Borah · Journal of Scientific Research and Reports · 2026

Colour and shape are important design elements for information perception and cognition. Researchers from previous studies have suggested that colour can affect children’s cognitive performance. However, the effect of colour and shape on cognitive ability has not been widely inve...

Open access Research Article 10.9734/jsrr/2026/v32i64222

Exploring Self-Esteem Levels among Adolescents: A Gender Perspective

Shubham Raj, Arifa M. Begum, Tulika Borah, Priyanka Nath & Borsha Neog · Archives of Current Research International · 2025

The study aimed to assess self-esteem levels among adolescents and examine gender differences. An exploratory research design was employed, using the Rosenberg Self-Esteem Scale (RSES) to measure global self-worth. The sample included 201 adolescents (105 males and 96 females) wi...

Open access Research Article 10.9734/acri/2025/v25i81399