Virtual idols can replace real people in advertising endorsement without any moral problems, which is one of the feasible spokespersons. The purpose of this study is to explore the current status of brand image, brand awareness and word-of-mouth perceived by consumers to virtual...
Open access
Research Article10.9734/ajess/2023/v38i3825
With the gradual improvement of the national living standard and the increase of daily makeup people, the market size of Chinese cosmetics industry has been growing. However, cosmetics industry has faced the problems of insufficient consumer attachment through live streaming, whi...
Open access
Research Article10.9734/ajess/2022/v35i2753
In the era of digitalization and epidemic, more people deeply rely on digital tools. Digital tools can be used to complete transactions for food delivery, daily necessities and car booking. Live broadcasting is one of the representative products in the digital era. Users’ perceiv...
Open access
Research Article10.9734/ajeba/2022/v22i23867
Aging is an irresistible trend. How to deal with the problems derived from aging has become an extremely important issue among government departments, academia and senior care industry. The objective of this study was to velidate the relationship among perceived digital skills, d...
Open access
Research Article10.9734/ajess/2022/v31i330752
As the market size of the video industry continues to grow by 3.6 times increased in the past five years, more and more companies adopt video marketing. Under this circumstance, it is meaningful and important to discuss the marketing issues in this industry. The objective of this...
Open access
Research Article10.9734/ajess/2021/v22i130523
A new pattern of life after COVID-19 has brought the impact to the people; therefore, revenge tourism became an important issue to scenic spot operators. This research was mainly analyzing the data, which was investigated by Qionglu scenic area’s office. As results, the data sugg...
Positive word-of-mouth (WOM) is a promoter of a destination. To improve the image and increase the income of wine-producing areas, holding the wine cultural event is a good approach, which also is a growing trend. Meanwhile, exploring the novelty, value and satisfaction are meani...
Open access
Research Article10.9734/ajess/2020/v10i230264
With the development of China's economy, tourism has become an essential necessity of ordinary people's lives, and rural tourism has also been receiving more and more attention from all quarters. The development of leisure agriculture is a market need, a development need of the t...
Open access
Research Article10.9734/ajess/2020/v8i430231
Many universities adapted online teaching as their strategies based on the consideration of COVID-19. The objective of this study aimed at verifying the procedures and effects of flipped classroom for online teaching. Qualitative method was employed and data was collected by stud...
Open access
Research Article10.9734/ajess/2020/v8i330229
The purpose of this study is to investigate the perspectives of attendees on novelty seeking of a wine culture event to assess what drives their word of mouth. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 315 valid s...
Open access
Research Article10.9734/ajess/2020/v7i330196
The application-oriented colleges and universities must implement the policy of vocational education reform in order to train practical talents. At the same time, they also face many three dimensions of educational reform (TDER) problems in the implementation of vocational educat...
Open access
Research Article10.9734/ajess/2022/v36i3777
The objective of this study aims at developing measure scale of sense of humor (SOH). The initial measure items were collected by reverent literature review of previous studies. Data was collected by questionnaire survey from an applied college and a total of 350 valid samples we...
Open access
Research Article10.9734/ajess/2020/v6i330175
The smart healthy elderly care city takes the integration of healthy elderly care resources with information technology as its basic feature, and innovates the healthy elderly care service model to accurately serve the elderly. In recent years, all parts of the country have gradu...
Open access
Research Article10.9734/ajess/2023/v49i41224
This study verifies the effects of fans' perceived variety-seeking on perceived value, attachment, and words of mouth in a live-streaming context. In this study, the questionnaire survey method was used to collect data, and 372 valid samples were obtained through online questionn...
Open access
Research Article10.9734/ajess/2022/v26i230622
The fitness industry has developed vigorously in recent years, and nationwide fitness programs have drawn wide public attention; however, researchers have rarely paid attention to this issue, resulting in poor construction of the theory of fitness behavior risks. This study used...
Open access
Research Article10.9734/ajess/2020/v6i130167
Developing smart wine tourism is an effective solution to respond to the COVID-19 and restore the tourism economy for traditional wine tourism destinations. The application of smart tools in tourism destinations has drawn attention in the tourism industry recently. This study aim...
Educational tourism and rural revitalization are not two incompreparable concepts. If the two can be integrated, it can effectively solve the relevant problems of talent revitalization in rural revitalization. Therefore, the purpose of this article is not only to explore the inte...
Open access
Research Article10.9734/ajess/2022/v27i330657