As the market size of the video industry continues to grow by 3.6 times increased in the past five years, more and more companies adopt video marketing. Under this circumstance, it is meaningful and important to discuss the marketing issues in this industry. The objective of this...
Open access
Research Article10.9734/ajess/2021/v22i130523
Positive word-of-mouth (WOM) is a promoter of a destination. To improve the image and increase the income of wine-producing areas, holding the wine cultural event is a good approach, which also is a growing trend. Meanwhile, exploring the novelty, value and satisfaction are meani...
Open access
Research Article10.9734/ajess/2020/v10i230264
With the development of China's economy, tourism has become an essential necessity of ordinary people's lives, and rural tourism has also been receiving more and more attention from all quarters. The development of leisure agriculture is a market need, a development need of the t...
Open access
Research Article10.9734/ajess/2020/v8i430231
Many universities adapted online teaching as their strategies based on the consideration of COVID-19. The objective of this study aimed at verifying the procedures and effects of flipped classroom for online teaching. Qualitative method was employed and data was collected by stud...
Open access
Research Article10.9734/ajess/2020/v8i330229
The purpose of this study is to investigate the perspectives of attendees on novelty seeking of a wine culture event to assess what drives their word of mouth. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 315 valid s...
Open access
Research Article10.9734/ajess/2020/v7i330196
The objective of this study aims at developing measure scale of sense of humor (SOH). The initial measure items were collected by reverent literature review of previous studies. Data was collected by questionnaire survey from an applied college and a total of 350 valid samples we...
Open access
Research Article10.9734/ajess/2020/v6i330175
The fitness industry has developed vigorously in recent years, and nationwide fitness programs have drawn wide public attention; however, researchers have rarely paid attention to this issue, resulting in poor construction of the theory of fitness behavior risks. This study used...
Open access
Research Article10.9734/ajess/2020/v6i130167