Ting Hua Chiang

A Context Dependent Nature Effects on Choices of Corporate Social Responsibilities and Consumer Behaviors

Yuan-Shuh Lii, May-Ching Ding & Ting Hua Chiang · Asian Journal of Economics, Business and Accounting · 2022

Given that how consumers perceive a corporate social responsibility (CSR) marketing strategy will influence their responses, this study hence enriches the knowledge about CSR marketing strategy by proposing the relative effectiveness of philanthropic marketing, sponsorship-linked...