“Toxic Butts”: Key Performance Indicators from a California Statewide Social Media Campaign for Tobacco Control
Joseph Smyser, Thomas Novotny, Shanna Dayan & Timothy Rodwell · Journal of Advances in Medicine and Medical Research · 2014
Background: The “Toxic Butts” campaign was funded by the California Tobacco Control Program as part of a tobacco product waste toolkit. The campaign was to function as a case study, helping to establish best practices for social media use by tobacco control while at the same time...
Open access
Research Article
10.9734/BJMMR/2014/10650