Thisarani Dharmarathne

Factors Influencing Consumers' Buying Behaviour towards Traditional Handicrafts in Sri Lanka: Evidence from the Colombo District

Keethana Thayanithi, Thisarani Dharmarathne & Minusha Weerakkody · South Asian Journal of Social Studies and Economics · 2026

Traditional handicrafts contribute to cultural continuity, artisan livelihoods and tourism-related value creation, yet empirical evidence on the determinants of consumer purchasing in Sri Lanka remains limited. This study examined the associations of personal attitude, subjective...