Examination of Online Purchase Intention towards Air-conditioner
Van Hieu Vu, Thi Huong Ly Nguyen, Thi Liem Nguyen & Thi Mai Le · Asian Journal of Economics, Business and Accounting · 2024
Aims: E-commerce allows businesses to expand their reach and provides customers with a convenient method to shop at any time, from any location. In recent years, Vietnam's online retail sector has expanded rapidly, but the market for air conditioners has lagged behind. It is impo...
Open access
Research Article
10.9734/ajeba/2024/v24i51288