Theresia Febrianty Rotuauli

Consumer Behavior Analysis in Purchase of Freshwater Fish in Bandung City (Case Study in the Traditional Market of Kosambi)

Theresia Febrianty Rotuauli, Asep Agus Handaka, Achmad Rizal & Atikah Nurhayati · Asian Journal of Fisheries and Aquatic Research · 2020

This research aimed to analyze the relationship of factors that influence consumer behavior in the purchase decision of freshwater fish in Kosambi Traditional Market. The research was conducted in March 2019 to March 2020. The method used in this research was a case study. The sa...