Market Orientation Impact on Organisational Performance of Non-Profit Organisation (NPOs) Among Developing Countries
Tawfeeq Mohammed Alanazi · Journal of Economics, Management and Trade · 2018
This research aims to examine the impact of market orientation, which is theoretically determined to involve intelligence generation, intelligence dissemination and responsiveness as independent variables on organisational performance among non-profit organisations from the prosp...
Open access
Research Article
10.9734/JEMT/2018/40000