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Tareq N. Hashem

Publications (2)

The Future of Customer Service in Jordan: How Chatbots and Conversational AI are Shaping the Face of Customer Experience

Tareq N. Hashem · Asian Research Journal of Arts & Social Sciences · 2025

This study looks at how chatbots and conversational AI improve the consumer experience in Jordan. It focuses on the quality of chatbot interactions, how frequently people use chatbots, and the importance of conversational AI. The researcher used a simple random sample to collect...

Open access Research Article 10.9734/arjass/2025/v23i4656

The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

Tareq N. Hashem & Rasha M. Qtaish · Asian Journal of Economics, Business and Accounting · 2024

Aims: Current study aims to uncover hints and signals for advertising and consumption in classic literature and how these hints and signals managed to give an indication regarding the current reality of marketing and consumption patterns among individuals. Study Design: The study...

Open access Research Article 10.9734/ajeba/2024/v24i31240