Consumers’ Preference and Acceptance of Branded Spice Powder in Sadar Upazila of Mymensingh District in Bangladesh
Tanzina Noor, Maimuna Begum, Md. Rashid Ahmed & Mohammad Ismail Hossain · Asian Journal of Agricultural Extension, Economics & Sociology · 2017
The study examines consumer brand preference and acceptance of spice powder in Sadar upazila of Mymensingh district in Bangladesh based on the primary data of 120 respondents. Correspondence analysis was drawn to analyze the factors influencing brand preference of spice powder. I...
Open access
Research Article
10.9734/AJAEES/2017/35776