The Effect of Relationship Marketing towards Enhancing Organizational Performance
Tadesse Gezahegn Gudeta & Tibebu Woldie Abere · Journal of Economics, Management and Trade · 2019
Businesses are living in a world of stiff competition. To be successful in this competition, considering customer relationship is a requisite, and organizations need to concentrate more on applying relationship marketing variables. The objective of the study is to assess the effe...
Open access
Research Article
10.9734/jemt/2019/v24i430174