T. Manoj Kumar

Determinants of Consumer Preference between Loose and Packaged Milk: An Empirical Study in Nalgonda District

V. Anuradha & T. Manoj Kumar · Asian Journal of Economics, Business and Accounting · 2026

Milk consumption in India occurs through two parallel channels, namely loose milk supplied through unorganised markets and packaged milk supplied through organised dairy brands. This study examines the determinants of consumer preference between loose and packaged milk in Nalgond...