Awareness to Adoption: Factors Shaping Fortified Rice Consumption in Coimbatore’s Public Distribution System
T. Haarshiny, D. Rajkumar, S. Nila, V. Ajeethkumar & R. Vishnupriya · Journal of Scientific Research and Reports · 2026
Aims: Fortification is a method of adding minerals and micronutrients in food products. The study focuses on awareness level and factors that influence fortified rice purchases through the Public Distribution System (PDS) in Coimbatore. Study Design: Explorative research design....
Open access
Research Article
10.9734/jsrr/2026/v32i54165