Leveraging Digital Marketing Tools in Strengthening Customer Relationships in Micro Enterprises: Sri Lankan Analysis
Sulochana Edirisinghe & Vilani Sachitra · South Asian Journal of Social Studies and Economics · 2026
Background: Digitalization has transformed traditional marketing paradigms, making digital marketing tools essential for Sri Lankan micro-enterprises to build strong customer relationships, enhance engagement, and sustain business growth in an increasingly competitive environment...
Open access
Research Article
10.9734/sajsse/2026/v23i61330