Product Quality towards Brand Loyalty in the Cosmetic Industry
Renaliza R. Tutor, Stephany Cose & Ronald E. Almagro · Asian Journal of Economics, Business and Accounting · 2024
This descriptive-correlational study aimed to examine the relationship between product quality dimensions and brand loyalty. There were 259 respondents in six cosmetic industries in Davao del Norte who were chosen through stratified sampling. This study used two adapted questionn...
Open access
Research Article
10.9734/ajeba/2024/v24i61348