Srinivasa Reddy M V

From Orchard to Opportunity: Exploring the Entrepreneurial Behaviour of Mango Growers in Eastern Dry Zone of Karnataka, India

Rakesh Naik, S R, Srinivasa Reddy M V, Gopika, J R, Bhoomika Raj, G S & Amar, M I. · Journal of Scientific Research and Reports · 2025

Mango cultivation is driving the development of a robust value chain across India, leveraging the potential of horticulture for higher unit productivity and significant value addition. The study assessed the entrepreneurial behaviour of mango growers in the Eastern Dry Zone of Ka...