The Impact of AI-driven Customer Segmentation on Customer Value in the Cosmetic Products Industry
S.R Ganesh & Amita Sannaki · Asian Journal of Education and Social Studies · 2025
Artificial Intelligence (AI) is transforming digital marketing by enabling brands to segment and target customers more accurately. This study examines the impact of AI-driven customer segmentation on customer value in the cosmetic products industry, focusing on satisfaction, enga...
Open access
Research Article
10.9734/ajess/2025/v51i122672