The Impact of Communication Strategies on User Engagement and Health Outcomes in Two of Mobile Health Apps in Laos
Sokha Phan · Asian Journal of Advanced Research and Reports · 2024
Aims: This study aims to evaluate the effectiveness of communication strategies used by two prominent mHealth apps—Lao Health Care and Wellness Lao—in enhancing user engagement and improving health outcomes in Laos. Study Design: A qualitative content analysis design was employed...
Open access
Research Article
10.9734/ajarr/2024/v18i10757