Determinants of Purchase Intention in Saudi Arabia: A Moderating Role of Gender
Abdullah M. Alhidari & Soad A. Almeshal · Journal of Economics, Management and Trade · 2017
Saudis live segregated life between male and female in all forms which might affect their decision making and purchase intention. Understanding the difference between male and female regarding their purchase intention and behavior is growing. Accordingly, this paper outlines thre...
Open access
Research Article
10.9734/BJEMT/2017/32793