Rising environmental issues and production of hazardous waste by the pharmaceutical industry has created a harmful impact on society, the environment, and pharmaceutical companies' reputation. It has given rise to the need to adopt and integrate green and sustainable pharmaceutic...
Open access
Research Article10.9734/jpri/2021/v33i36B31951
Influencer marketing has played a significant role in marketing to present its products on a digital platform. In this study, we are trying to gauge the effectiveness of healthcare and fitness influencers on Instagram. More specifically, the researchers are trying to find how the...
Open access
Research Article10.9734/jpri/2021/v33i35B31894
The alarming environmental pollution caused by pharmaceutical Industries has led to the growing importance of Green Chemistry in India. It is high time that the pharmaceutical industry that is considered as a red category by the environment ministry, adopts green chemistry &...
Open access
Research Article10.9734/jpri/2021/v33i34A31836