A Case Study on Brand Personality and Consumer Loyalty in India's Booming Dairy Industry
Venkatesa Palanichamy N, Kalpana M, Sivapriya P & Santhosh Kumar M · Asian Journal of Agricultural Extension, Economics & Sociology · 2024
India's dairy industry is witnessing significant growth, driven by factors such as rising disposable incomes, evolving consumer preferences, and the emergence of foreign brands. As the market expands, establishing a strong brand image becomes essential. This research focuses on a...
Open access
Research Article
10.9734/ajaees/2024/v42i52443