The retailing industry worldwide is transitioning from multi-channel retailing to omni channel retailing. In contrast to multi-channel retailing which provides offerings through different and separate channels, all channels are essentially well integrated in omni channel retailin...
Open access
Research Article10.9734/jemt/2023/v29i111165
Globally the hospitality industry is seen immensely growing because of opening up of tourism in countries worldwide. One such growth of hospitality industry is specifically being witnessed in a middle eastern country namely Saudi Arabia. The expansion of leisure and religious tou...
Open access
Research Article10.9734/jemt/2023/v29i111163
Advertisement expenditures incurred by companies for advertising on social media is seen to be growing rapidly worldwide. Especially, In the middle eastern region where Saudi Arabia is seen witnessing rapid growth in social media users and increased advertising on social media ev...
Open access
Research Article10.9734/jemt/2023/v29i101152
The advancement of internet technologies and the emergence of social media platforms have made the influence of electronic word of mouth (eWOM) more pronounced than ever before on consumers’ purchase decisions, especially young consumers who are more engaged with new technologies...
Open access
Research Article10.9734/jemt/2019/v24i130152