Marketing Channels and Marketing Efficiency of Medicinal Plant Growers: Evidence from Himachal Pradesh, India
Shravasti Soni & Vinod Naik · South Asian Journal of Social Studies and Economics · 2026
This study examined the marketing channels and marketing efficiency of medicinal plant growers in Himachal Pradesh, with evidence from Kangra and Hamirpur districts during the agricultural year 2023–24. Primary data were collected from 300 medicinal plant growers, comprising 150...
Open access
Research Article
10.9734/sajsse/2026/v23i71349