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Shivendra Singh

Publications (31)

The Power of Digital Opinion Leaders in Driving of Consumer Electronic Word of Mouth in the Tech Gadget Sector

Shivendra Singh & Nidhi Yadav · South Asian Journal of Social Studies and Economics · 2026

This study examines how digital opinion leaders shape consumer electronic word of mouth (e-WOM) in the technology-gadget sector. A quantitative, cross-sectional survey was conducted among 286 respondents in Eastern Uttar Pradesh who regularly followed technology influencers. Data...

Open access Research Article 10.9734/sajsse/2026/v23i81367

Impact of Different Planting Methods and Weed Management Practices on Growth and Phenological Parameters of Maize (Zea mays L.)

Shivendra Singh, Naushad Khan, M. Z. Siddiqui, Prashun Sachan, Dhruvendra Singh Sachan, Lakshman, Abhishek Mishra, Pradeep Kumar & Anil Kumar · Journal of Scientific Research and Reports · 2025

The experiment was conducted at the Students’ Instructional Farm, Department of Agronomy, at Chandra Shekhar Azad University of Agriculture and Technology, Kanpur to evaluate the performance of different planting methods and weed management practices on growth parameters and phen...

Open access Research Article 10.9734/jsrr/2025/v31i103613

Optimizing Growth Dynamics and Productivity through Planting Methods and Weed Management Practices in Kharif Maize (Zea mays L.)

Shivendra Singh, Naushad Khan, M.Z. Siddiqui, Sanjeev Kumar, Sarvesh Kumar, Prashun Sachan, Dhruvendra Singh Sachan & Lakshman · Journal of Advances in Biology & Biotechnology · 2025

A field experiment was conducted at the Students' Instructional Farm, Department of Agronomy, Chandra Shekhar Azad University of Agriculture and Technology, Kanpur, during the kharif seasons of 2023-24 and 2024-25. The study aims to evaluate the impact of different planting metho...

Open access Research Article 10.9734/jabb/2025/v28i103135

Effect of Different Doses of Herbicides on Growth and Yield in Maize (Zea mays L.)

Shivendra Singh, Ram Ashish Yadav, Sunil Kumar Prajapati, Pradeep Kumar, Parthik Gangwar, Prashun Sachan & Naushad Khan · Journal of Experimental Agriculture International · 2024

A field experiment was conducted at Chandra Shekhar Azad University of Agriculture and Technology, Kanpur during Kharif season of 2021, to evaluate effect of different doses of Mesotrione 2.27% w/w + Atrazine 22.7% w/w SC on growth and yield of maize (Zea mays L.). The experiment...

Open access Research Article 10.9734/jeai/2024/v46i52402

Impact of Different Doses of Herbicides on Weed Density and Weed Control Efficiency in Maize

Shivendra Singh, Ram Ashish Yadav, Sunil Kumar Prajapati, Pradeep Kumar, Praveen Kumar Yadav, Naushad Khan & Prashun Sachan · International Journal of Plant & Soil Science · 2024

A field experiment was conducted at Chandra Shekhar Azad University of Agriculture and Technology, Kanpur during Kharif season of 2021. To evaluate the effect of different doses of Mesotrione 2.27% w/w + Atrazine 22.7% w/w SC on growth and yield of maize (Zea mays L.). The experi...

Open access Research Article 10.9734/ijpss/2024/v36i54539

Integrated Effect of Inorganic Fertilizers and Biofertilizers on Growth and Yield of Onion (Allium cepa L.)

Shivendra Singh, Peeyush Kant Singh, Pooshpendra Singh Dixit, R. B. Singh, Ram Pyare, Bhayankar & A. R. Ranjan · International Journal of Environment and Climate Change · 2023

The present investigation was carried out during winter of 2018-2019 at the Horticulture Farm of Post Graduate College, Ghazipur. The experiment was laid out in Randomized Block Design with three replications. Ten treatment combinations viz. T1-Control (100% Recommended dose of N...

Open access Research Article 10.9734/ijecc/2023/v13i102775

What Drives the Final Click? Social Influence, Communication and Argument Quality in Buying Intention

Nidhi Yadav & Shivendra Singh · Asian Journal of Economics, Business and Accounting · 2026

Previous studies have examined the impact of social media influencers and electronic communication on consumer buying intention. However, limited research has explored the mediating role of consumer attitude in the relationship between social influence, electronic communication,...

Open access Research Article 10.9734/ajeba/2026/v26i62288

Production Enhancement of Scented Rice (Oryza sativa L.) Using Bio-fertilizer, Organic Manure and Micro-nutrients in Uttar Pradesh’s Central Plain Zone, India

Prashun Sachan, Shivendra Singh, Dhruvendra Singh Sachan, V.K. Verma, Anil Kumar, Sarvesh Kumar, M.Z. Siddiqui, Naushad Khan & Anurag Singh · Journal of Experimental Agriculture International · 2025

Nutrient management through organics plays a major role in maintaining soil health due to build-up of soil organic matter, beneficial microbes and enzymes, besides improving soil physical and chemical properties. Therefore, combined use of organic manure and inorganic fertilizers...

Open access Research Article 10.9734/jeai/2025/v47i33346

Effect of Chemical Herbicides on Diversified Weed Flora and Weed Control Efficiency in Maize (Zea mays L.)

Singh, Bhanu, Shivendra Singh, Sachan , Dhruvendra Singh, Singh , Shivendra, Gangwar, Parthik, Sachan , Ravindra, Dhruvendra Singh Sachan, Bhanu Singh, Mandeep Kumar, Khan , Nadeem, Parthik Gangwar, Kumar , Mandeep, Ravindra Sachan & Nadeem Khan · International Journal of Plant & Soil Science · 2023

The field experiment was carried out at Agriculture Research Farm, Integral University, Lucknow, Uttar Pradesh, India during Kharif, 2021. The experiment envisages study the effect of herbicides on the density, index and control efficiency of weed on maize crop. The experiment wa...

Open access Research Article 10.9734/ijpss/2023/v35i173183

Integrated Nutrient Management through Biofertiliser and Organic Manure Enhances Growth and Yield of Chickpea (Cicer arietinum L.)

Mohammad Zuber, Shivam Yadav, Shivendra Singh, Rohitashv Nagar, Mohit Malav, Kashifa Khan & Deepa Khandelwal · International Journal of Plant & Soil Science · 2026

The chickpea crop in Rajasthan is commonly grown under rainfed or limited-irrigation conditions in arid and semi-arid environments. A field experiment was conducted to evaluate the effects of integrated nutrient management involving inorganic fertilisers, organic manures and Rhiz...

Open access Research Article 10.9734/ijpss/2026/v38i76146

Effect of Organic Manures and Micronutrient Application on Growth and Yield of Chickpea (Cicer arietinum L.)

Sudarshan Panchal, Shivam Yadav, Shivendra Singh, Rohitashv Nagar, Gunnjeet Kaur, Khushi Kachhawa, Mohit Malav & Deepa Khandelwal · International Journal of Plant & Soil Science · 2026

Chickpea (Cicer arietinum L.) is an important pulse crop; however, its productivity is frequently constrained by low soil organic matter content and micronutrient deficiencies. In this context, a field experiment was conducted during the rabi season of 2025–26 at the Agricultural...

Open access Research Article 10.9734/ijpss/2026/v38i66096

Effect of Bio-fertilizer, Organic Manure and Micro Nutrients on Growth Characteristics of Scented Rice (Oryza sativa L.)

Prashun Sachan, Dhruvendra Singh Sachan, Shivendra Singh, V.K. Verma, Anil Kumar, Sarvesh Kumar, M.Z. Siddiqui, Naushad Khan & Anurag Singh · International Journal of Plant & Soil Science · 2025

Nutrient management through organics plays a major role in maintaining soil health due to build-up of soil organic matter, beneficial microbes and enzymes, besides improving soil physical and chemical properties. Therefore, combined use of organic manure and inorganic fertilizers...

Open access Research Article 10.9734/ijpss/2025/v37i45403

Effect of FYM, Vermicompost and Fertility Levels on Yield Attributes of Indian Mustard (Brassica juncea L.)

Manoj Kumar, D. D. Yadav, Shivendra Singh, V. K. Verma, Janki Prasad, Utkarsh Singh & Dhruvendra Singh Sachan · International Journal of Plant & Soil Science · 2023

The field experiments were carried out during Rabi seasons of 2021 and 2022 at Student’s Instructional Farm (SIF), Chandra Shekhar Azad University of Agriculture & Technology, Kanpur, to study the Effect of FYM, Vermicompost and Fertility levels on growth and yield of Indian...

Open access Research Article 10.9734/ijpss/2023/v35i214015

Effect of Foliar Feeding of Nutrients, Salicylic Acid and Sea Weed Extract on Yield and Yield Attributes of Wheat Varieties under Tarai Region

Som Pal, Naresh Malik, Shivendra Singh, Vaibhav Pandey, Rajat Yadav, Vineet Dheer, Dhruvendra Singh Sachan & Parthik Gangwar · International Journal of Plant & Soil Science · 2023

A field experiment was conducted in the E-2 block of Norman E. Borlaug Crop Research Centre (NEBCRC) of Govind Ballabh Pant University of Agriculture and Technology (GBPUA&T), Pantnagar during rabi of 2021-2022. The experiment envisages study the growth and productivity and e...

Open access Research Article 10.9734/ijpss/2023/v35i203841

Assessment of Genetic Variability, Heritability and Genetic Advance for Yield and Yield-contributing Traits in Bread Wheat (Triticum aestivum L.)

Rhea Hanjabam, S. N. Rahul, Aadarsh Kumar Tatu, Shivendra Singh, Biakthiam Vaiphei & Gideon Synrem · Journal of Advances in Biology & Biotechnology · 2026

Genetic variability is the foundation of effective selection and crop improvement in wheat breeding programmes. Therefore, the present investigation was conducted during the Rabi season of 2023–24 at the Crop Research Centre, Jigyasa University, Dehradun, Uttarakhand, to evaluate...

Open access Research Article 10.9734/jabb/2026/v29i84203

Study of the Most Suitable Combination of Intercropping Systems of Indian Mustard (Brassica juncea L.) with Chickpea, Lentil, Linseed and Field Pea

Pradeep Kumar, M. Z. Siddiqui, Sunil Kumar Prajapati, Shivendra Singh, Adesh Kumar & Deepak Kumar Rawat · International Journal of Environment and Climate Change · 2023

Abstract: Intercropping system enhances crop productivity and profitability by growing different species together on the same piece of land in distinct row combinations. Hence, a field experiment was conducted to study the most suitable combination of mustard based intercropping...

Open access Research Article 10.9734/ijecc/2023/v13i113557

The Effect of Diverse Intercropping System on Growth Indices, Yield and Profitability of Indian Mustard (Brassica juncea L.): Variety Azad Mahak

Pradeep Kumar, M. Z. Siddiqui, Sunil Kumar Prajapati, Shivendra Singh, Gurwaan Singh & Deepak Kumar Rawat · International Journal of Plant & Soil Science · 2023

Intercropping enhances crop yield and quality by growing different crop species together on the same piece of land in distinct row combinations. Hence, a field experiment was conducted to study the suitable combination of mustard based intercropping with different crops at studen...

Open access Research Article 10.9734/ijpss/2023/v35i224120

Effect of Date of Sowing on Yield Attribute, Yield and Profitability of Wheat (Triticum aestivum L.) Varieties in Central Plain Zone of Uttar Pradesh, India

Pooja Kumari, Sanjeev Kumar, Sunil Kumar Prajapati, Shivendra Singh, Shivam Verma, Bimlesh Kumar Prajapati & Shikhar Verma · International Journal of Environment and Climate Change · 2022

To investigate the Effect of Date of Sowing and Wheat varieties on Yield Attributes, Yield and the profitability of wheat. A field experiment was conducted at the Students’ Instructional Farm of Agronomy, Chandra Shekhar Azad University of Agriculture and Technology, Kanpur, Utte...

Open access Research Article 10.9734/ijecc/2022/v12i121582

Effect of Organic and Inorganic Plant Growth Promoters on Yield Attribute, Yield and Economics of Wheat (Triticum aestivum L.) Varieties

Sunil Kumar Prajapati, V. K. Verma, Gurwaan Singh, Shivendra Singh, Shikhar Verma, Bimlesh Kumar Prajapati & Pooja Kumari · International Journal of Plant & Soil Science · 2022

The field experiment was carried out during Rabi season of 2021-22 at “Students’ Instructional Farm” of Chandra Shekhar Azad University of Agriculture and Technology, Kanpur. The experiment included two factors, viz. timely shown wheat varieties, V1-DBW-187, V2-K-1006, and V3-K-6...

Open access Research Article 10.9734/ijpss/2022/v34i232606

Influence of Tillage and Weed Management Practices on Growth Performance and Soil Nutrient Status of Wheat (Triticum aestivum L.) in Central Plains of Uttar Pradesh

Abhishek Mishra, Naushad Khan, M. Z. Siddiqui, Vaibhav Pandey, Shivendra Singh, Pradeep Kumar, Janardan Prasad Bagri, Kushal Sachan & Vivek Pandey · Journal of Scientific Research and Reports · 2025

Wheat productivity and soil health in the Indo-Gangetic Plains are increasingly challenged by intensive tillage practices and weed infestation, which degrade soil structure, reduce nutrient availability and lower yield sustainability. To address these challenges, the present inve...

Open access Research Article 10.9734/jsrr/2025/v31i103608

Effects of Irrigation Scheduling and Foliar Application of Phosphorus, Sulphur, and Boron on the Growth Characteristics of Indian Mustard (Brassica juncea L.)

Pradeep Kumar, Sanjeev Kumar, M.Z. Siddiqui, Suryabhan, Shivendra Singh, Janardan Prasad Bagri, Abhishek Mishra, Lakshman & Kumari Pooja · Journal of Scientific Research and Reports · 2025

During the two successive Rabi seasons of 2023 and 2024, a field experiment was carried out at the Students Instructional Farm, Department of Agronomy, Chandra Shekhar Azad University of Agriculture and Technology, Kanpur (U.P.). to evaluate the effects of irrigation scheduling a...

Open access Research Article 10.9734/jsrr/2025/v31i103604

Effect of Organic and Inorganic Sources of Nutrients on Growth and Yield of Timely Sown Wheat (Triticum aestivum L.)

Ashish Kamal, V. Singh, Gaurav Kumar Singh, Ram Pyare, Shivendra Singh, Shikhar Verma & Bhayankar · Journal of Experimental Agriculture International · 2024

A comprehensive study examining the effects of organic and inorganic nutrient sources on the growth and yield of wheat was carried out during the Rabi season of 2020-21 at the Student's Instructional Farm, C.S. Azad University of Agriculture and Technology, Kanpur. The experiment...

Open access Research Article 10.9734/jeai/2024/v46i52367

Effect of Irrigation Frequencies and Foliar Application of Zinc and Boron on Growth and Yield of Yellow Sarson (Brassica rapa)

Ankit Patel, Sanjeev Kumar, Arpit Singh, Som Pal, Shivendra Singh & Dhruvendra Singh Sachan · International Journal of Plant & Soil Science · 2023

A field experiment was carried out during the winter (Rabi) season of 2021-22 on sandy loam soil at C.S. Azad University of Agriculture & Technology, Kanpur (U.P.) to study the Growth, yield of Yellow Sarson (Brassica rapa) influenced by different irrigation frequencies and f...

Open access Research Article 10.9734/ijpss/2023/v35i203935

Nitrogen Management through Nano Urea and Conventional Urea and its Effect on Wheat (Triticum aestivum L.) Growth and Yield

Divya Singh, Atish Yadav, Himanshu Tiwari, Anil Kumar Singh, Shivendra Singh, Rishi Kumar Yadav, Parthik Gangwar & Dhruvendra Singh Sachan · International Journal of Plant & Soil Science · 2023

The field experiment was carried out at Agronomy Research Farm of Acharya Narendra Dev University of Agriculture and Technology, Kumarganj, Ayodhya (U.P.) during Rabi Season 2021-22 to study the “Study on performance of nitrogen management through nano urea and conventional urea...

Open access Research Article 10.9734/ijpss/2023/v35i183414

Effect of Mulching and Agronomic Zinc Fortification on Growth and Yield of Maize (Zea mays L.) under Rainfed Conditions in Central Uttar Pradesh, India

Lakshman, Sanjiv Kumar, M. Z. Siddiqui, Jayshree, Shubha Tripathi, Premchand Chaurasiya & Shivendra Singh · Journal of Experimental Agriculture International · 2025

This manuscript offers valuable insights into how mulching and agronomic zinc fortification can enhance maize growth and yield under rainfed conditions by improving soil moisture conservation and nutrient availability. The study findings will provide practical recommendations for...

Open access Research Article 10.9734/jeai/2025/v47i113848

Effect of Bio-fertilizers, Organic Manure and Micronutrients on Zinc and Iron Uptake in Scented Rice (Oryza sativa L.) in the Central Plain Zone of Uttar Pradesh, India

Prashun Sachan, V.K. Verma, Anil Kumar, Sarvesh Kumar, M.Z. Siddiqui, Naushad Khan, Shivendra Singh, Dhruvendra Singh Sachan & Anurag Singh · Journal of Advances in Biology & Biotechnology · 2025

Nutrient management through organics plays a major role in maintaining soil health due to build-up of soil organic matter, beneficial microbes and enzymes, besides improving soil physical and chemical properties. Therefore, combined use of organic manure and inorganic fertilizers...

Open access Research Article 10.9734/jabb/2025/v28i32138

Crop Growth Indices as Influenced by FYM, Vermicompost and Fertility Levels in Indian Mustard (Brassica juncea L.)

Manoj Kumar, D. D. Yadav, Dhruvendra Singh Sachan, V. K. Verma, Janki Prasad, Utkarsh Singh & Shivendra Singh · International Journal of Plant & Soil Science · 2023

The field experiments were carried out during Rabi seasons of 2021-22 and 2022-23 at Student’s Instructional Farm (SIF), Chandra Shekhar Azad University of Agriculture & Technology, Kanpur, to study the Effect of FYM, Vermicompost and Fertility levels on growth and yield of I...

Open access Research Article 10.9734/ijpss/2023/v35i213995

Field Evaluation of Sulphatic Zn, Fe and Cu Fertilizers on Grain Nutrient Composition and Quality Parameters of Wheat (Triticum aestivum L.)

Dhruvendra Singh Sachan, Mohammad Zafar Siddiqui, Prashun Sachan, Sanjeev Kumar, Naushad Khan, Anil Kumar, Kaushal Kumar, Shivendra Singh, Jay Singh & Yogendra Pratap Singh · Journal of Advances in Biology & Biotechnology · 2025

Wheat serves as a cornerstone of India’s agricultural economy and nutritional security, forming a vital component of both rural livelihoods and national food supply. To enhance its nutritional and qualitative attributes, a field study was conducted during the 2022–23 and 2023–24...

Open access Research Article 10.9734/jabb/2025/v28i113257

Influence of Mulching Practices and Agronomic Zinc Fortification on Physio-Chemical Properties of Soil after Cultivation of Kharif Maize (Zea mays L.)

Lakshman, Sanjiv Kumar, M.Z. Siddiqui, Naushad Khan, Anil Kumar, Sarvesh Kumar, Jayshree, Shivendra Singh, Pradeep Kumar, Suryabhan & Rajat Yadav · Journal of Scientific Research and Reports · 2025

Application of mulch improves soil moisture, fertility, and crop growth, while zinc fortification enhances plant physiological functions, yield, and grain quality. The combined use of these practices can synergistically improve maize performance. The field experiment was conducte...

Open access Research Article 10.9734/jsrr/2025/v31i113650

An Economic Study on the Production Enhancement of Scented Rice (Oryza sativa L.) in Uttar Pradesh's Central Plain Zone Using Bio Fertiliser, Organic Manure, and Micronutrients

Prashun Sachan, V.K. Verma, Anil Kumar, M.Z. Siddiqui, Sarvesh Kumar, Naushad Khan, Anurag Singh, Shivendra Singh & Dhruvendra Singh Sachan · Journal of Scientific Research and Reports · 2025

Nutrient management through organics plays a major role in maintaining soil health due to build-up of soil organic matter, beneficial microbes and enzymes, besides improving soil physical and chemical properties. Therefore, combined use of organic manure and inorganic fertilizers...

Open access Research Article 10.9734/jsrr/2025/v31i32896

Nutrient Concentration and Uptake in Wheat (Triticum aestivum L.) as Influenced by Metallic Micronutrient Fertilisation in the Ganges–Yamuna Doab

Dhruvendra Singh Sachan, Prashun Sachan, Anuradha Ojha, Aakash Ojha, Peeyush Kumar Jayaswal, Niketa Tirkey, Shani Kumar Singh, Dheeraj Singh, Anurag Singh, Sidhartha Mishra, Anuraj Sachan & Shivendra Singh · International Journal of Plant & Soil Science · 2026

A two-year field experiment was conducted during the 2022–23 and 2023–24 rabi seasons at the Student’s Instructional Farm of Chandra Shekhar Azad University of Agriculture and Technology, Kanpur, Uttar Pradesh, India, to evaluate the influence of metallic micronutrient fertilisat...

Open access Research Article 10.9734/ijpss/2026/v38i76140