Consumer Attitudes and Preferences Towards Ride-hailing Services: A Comparative Analysis of Ola and Uber
Shilpa Thakur & Naresh Sachdev · Asian Journal of Economics, Business and Accounting · 2025
Urban transportation has been completely transformed with the introduction of ride-hailing services. This study explores how customers view and prefer Ola and Uber, two well-known companies in the Indian industry. This study examines several aspects of service quality, such as de...
Open access
Research Article
10.9734/ajeba/2025/v25i11636