Sherly Hesti Erawati

Brand Ambassadors, Taglines, and Jingles: Synergistic Effects on E-commerce Brand Awareness – A Case Study on Tokopedia

Sherly Hesti Erawati & Rina Rahmawati · Asian Journal of Economics, Business and Accounting · 2024

Aims: This study aims to examine the impact of brand ambassadors, taglines, and jingles on brand awareness among Tokopedia users, assessing how these marketing elements contribute to consumer recognition and recall. Study Design: A non-causal descriptive research design was utili...