The rapid evolution of Artificial Intelligence (AI) has significantly transformed the tourism industry, particularly in self-guided tour planning. This study explores the application of GPT-4o, an advanced AI model, in designing intelligent and adaptive travel itineraries. Tradit...
Open access
Research Article10.9734/ajarr/2025/v19i3945
This study investigates the impact of fiscal policy on corporate innovation in an emerging market economy, focusing on Brazil. Utilizing a comprehensive dataset of firms listed on the B3 Brazilian Stock Exchange from 2010 to 2020, we employ panel data analysis and the difference-...
Open access
Research Article10.9734/sajsse/2024/v21i10891
This study investigates the impact of environmental sustainability initiatives on employee morale, with a specific focus on the mediating role of organizational identification. Utilizing a mixed-methods approach, the research encompasses quantitative data from 500 employees acros...
Open access
Research Article10.9734/sajsse/2024/v21i10892
The use of mechanized agriculture has rapidly increased in China in recent years, driven by the government's policies aimed at modernizing the agriculture sector and addressing labour shortages. This paper provides a comprehensive literature review of the state of mechanized agri...
Open access
Research Article10.9734/ajahr/2023/v10i4246
This paper aims to investigate the relationship between deforestation, climate change, and the tourism industry, and to explore the potential impacts of decreasing forest areas on these phenomena. The background of the study is that deforestation has become a major environmental...
Open access
Research Article10.9734/ajraf/2023/v9i3205
This qualitative study explores financial distress in the China hospitality industry during the Covid-19 disaster. Through semi-structured interviews with industry experts and content analysis of news articles, we examine the impact of the pandemic on the financial stability of h...
Open access
Research Article10.9734/sajsse/2023/v18i3659
In this era of competition, the service sector is highly concerned about retaining customers and focusing on factors that can enhance customer loyalty. Therefore, this research aimed to investigate the influence of corporate social responsibility on customer loyalty. Moreover, it...
Open access
Research Article10.9734/ajeba/2023/v23i3921
Frugal innovation is an emerging term, and since the last decade, many studies have been focusing on this type of innovation. Therefore, this research has also directed attention towards frugal innovation. First of all, it studied the effect of servant leadership on knowledge man...
Open access
Research Article10.9734/ajeba/2022/v22i23885
The trend of joining a fitness club has been growing rapidly since the last decade, but it's difficult to justify the actual reason which can keep the members of the club loyal. This study has indicated some key reasons for customer loyalty, including perceived service quality an...
Open access
Research Article10.9734/ajeba/2022/v22i23880
Young college students are the pillars of the development of the state and society, and their growth concerns the future of the state. However, with the further development of the Chinese economy, college students' consumption awareness has shifted from initial need-based consump...
Open access
Research Article10.9734/sajsse/2024/v21i8867
This study aims to understand the potential for migrant workers to join trade unions by analyzing labor disputes, employment characteristics, and socio-demographic factors. Utilizing data from a survey of 823 migrant workers conducted in Shanghai and nine other cities in China, t...
Open access
Research Article10.9734/sajsse/2024/v21i8863