Testing the Effectiveness of Content Marketing Matrix in Instagram Advertising: A Case Study of Studio Dakssa, Yogyakarta, Indonesia
Shaylla Lavanya Putri S., Zaenal Arifin & Rr. Ratna Roostika · Asian Journal of Economics, Business and Accounting · 2025
The creative agency industry in Yogyakarta has shown remarkable growth, driven by the increasing awareness of businesses about the importance of building a strong social media presence. Among the services offered, brand identity holds significant potential, as it enhances brand i...
Open access
Research Article
10.9734/ajeba/2025/v25i112069