The present study was an attempt to develop the probable market segments for the organic fertiliser based on its sale by different companies to their respective farming communities. For that sake, Kutch district of Gujarat was purposively selected looking into the growing importa...
Open access
Research Article10.9734/jsrr/2024/v30i72191
Aims: This research aims to identify factors that influence marketing efficiency and disposal patterns of pomegranates, with the aim of increasing farmer income and reducing post-harvest losses. Study Design: Vashi market near to Navi Mumbai was selected for the study purpose due...
Open access
Research Article10.9734/jeai/2024/v46i72637
Purpose: The role of apple production and marketing in hilly states such as Himachal Pradesh is very crucial. Yet the challenges it has been facing in the line of perishability and marketing inefficiencies is abominable. The study aims in identifying the marketing channels of app...
Open access
Research Article10.9734/jeai/2024/v46i123157