Shahnaz Nayebzadeh

Investigating the Effect of Subjective Factors on the Online Shopping Willingness in Iran

Shahnaz Nayebzadeh, Mohammad Mirmohammadi Sadrabadi & Masoud Jahankhah · Current Journal of Applied Science and Technology · 2014

Aims: The main objective of this study was to investigate the influence of subjective factors in the tendency to shop online. Study Design: The research model was formed using some variables such as raw data collection, perceived benefits of web-surfing, perceived risks of online...

Open access Research Article 10.9734/BJAST/2014/6344

Evaluating the Effects of Market Orientation, Intellectual Capital and Organizational Learning Capability on Successfulness of a New Product

Mahboubeh Zarezadeh, Mahmoud Moeinaddin & Shahnaz Nayebzadeh · Current Journal of Applied Science and Technology · 2014

Aims: The main objective of this study is to evaluate the effects of market orientation, intellectual capital and organizational learning capability on successfulness of a new product. Study Design: The research model has been formed considering intellectual capital, organization...

Open access Research Article 10.9734/BJAST/2014/5416