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Shadia Imanuella Pradsmadji

Publications (1)

The Motivation and Experience of TikTok Users in Utilizing the App for Watching Film Clips: A Study in the Greater Jakarta Region

Clara Agnesia Herlambang & Shadia Imanuella Pradsmadji · Asian Research Journal of Arts & Social Sciences · 2025

Aims: This study aimed to understand the motivation and viewing experience of TikTok users who utilize the app to watch film clips. Study Design: This research used the constructivism paradigm, applying the Uses and Gratifications theory, which observes how TikTok Users use and b...

Open access Research Article 10.9734/arjass/2025/v23i6705