Service Quality, Mediation Effect of Customer Satisfaction, Customer Loyalty, and Moderating Role of Interpersonal Relationship: Case of Four-Star Hotels in Kuala Lumpur, Malaysia
Seyedhossein Nikou & Mohsen Malekalketab Khiabani · Asian Journal of Economics, Business and Accounting · 2020
The importance and prominent role of service quality in service industries are inevitable. Previous scholars have investigated relationships among service quality, customer satisfaction, and customer loyalty with fundamental theories in this research era, as proposed in marketing...
Open access
Research Article
10.9734/ajeba/2020/v19i430309