The Effect of Brand Extension Strategy on Brand Image to Customers
Seyed Mohammad Alavinasab, Morteza Soltani & Javad Alimohammadi · Journal of Economics, Management and Trade · 2017
The purpose of the study is to investigate the effect of brand extension strategy upon brand image to LG customers. Home appliances and mobile phone are considered as original product and extended product respectively. The research model includes five variable; initial brand imag...
Open access
Research Article
10.9734/BJEMT/2017/32736