The Impact of Marketing Strategy Alignment on Supply Chain Performance
Ali Alavi, Mohammad Faryabi & Seyed Kamal Sadeghi · Journal of Economics, Management and Trade · 2014
Aims: Considering competition concept changed from an inter-organizational concept to competition in Supply Chain level and made organizational competition concept to have competitive and survival ability in its activity area in current complicated environment by planning marketi...
Open access
Research Article
10.9734/BJEMT/2014/8864