Role of Interior and Exterior Stores Visual Merchandising on Consumers’ Impulsive Buying Behaviour: Reference to Apparel Retail Stores in Sri Lanka
Vilani Sachitra & Sewwandi Konara · Asian Journal of Education and Social Studies · 2023
Purpose: With emerging modern phenomena in the world, the aesthetic appeal of a product is utilized by retailers as visual marketing strategies. The main aspiration of the study is to investigate the influence of interior and exterior visual merchandising strategies on impulse pu...
Open access
Research Article
10.9734/ajess/2023/v40i1863