Septa Iga Suwarni

The Impact of Social Media Influencer Attributes on Consumer Well Being and Purchase Intention: A TikTok Case Study

Septa Iga Suwarni & Albari · Asian Journal of Economics, Business and Accounting · 2025

Aims: This study aims to analyze the influence of argument quality, source credibility, and kindness on consumer well-being and purchase intention of influencer Tasya Farasya's followers on the TikTok application. Background: In social media, the term influencer is known and refe...