The study explores the role of AI companions, virtual influencers, and nostalgia in shaping Emotional Consumer Engagement (ECE) within the loneliness economy, with Nostalgic Sentiment (NS) as a mediating factor. The growing issue of loneliness has led to the rise of digital techn...
Open access
Research Article10.9734/ajeba/2026/v26i22165
Aims: Paper currency notes can act as transmission vehicle for microorganisms because of their widespread use and constant exchange from hand to hand. This study aimed at determining the level of bacterial contamination and the safety of the notes collected from some food vendors...
Open access
Research Article10.9734/JAMB/2017/34256
Background: This study explores the mediating role of product features in influencing smartphone purchase intentions among university students in Bangladesh. It focuses on how brand image and price affect purchase intention, with product features serving as a mediator in this rel...
Open access
Research Article10.9734/ajeba/2024/v24i111545
Introduction: Supply chain management practices are essential for enhancing organizational performance, particularly in the Agro-food industry. This study examines the impact of specific SCM factors—Strategic Supplier Partnership, Customer Relationship, Level of Information Shari...
Open access
Research Article10.9734/ajeba/2024/v24i71421