Consumer Buying Behaviour towards Processed Food in Manipur, India
Sayadee Soraisam & Nitin Barker · Asian Journal of Agricultural Extension, Economics & Sociology · 2023
The main objective of the study was to find out the sales promotion and consumer buying behaviour of Likla food products. The research mainly focuses on the factors like quality, consumer preference, price, service, attitudes, and consumer experience. In this study, data was coll...
Open access
Research Article
10.9734/ajaees/2023/v41i92043