A Multistage Sampling Case Study in India of Food Packaging on Buyers’ Behavior
Saumya Bakshi, Harshika Choudhary & P. S. Badal · Asian Journal of Agricultural Extension, Economics & Sociology · 2019
Due to increasing self-service and changing consumers’ lifestyles, interest in packaging as a tool of sales promotion and stimulator of impulsive buying is growing. The basic purpose of this paper was to find out how different elements of packaging influence buyer behaviour at di...
Open access
Research Article
10.9734/ajaees/2019/v31i130124