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Sathyanarayana S

Publications (9)

Correlation Methodologies Revisited: From Classical Statistics to Contemporary Residual Diagnostics

Sathyanarayana S & Mohanasundaram T · Asian Journal of Economics, Business and Accounting · 2025

The main purpose of this research paper is to explore the varied approaches provided to researchers for the examination of correlation coefficients in a range of types of data and research contexts. Through the use of desk research, this essay rigorously delves into both parametr...

Open access Research Article 10.9734/ajeba/2025/v25i112039

De-Dollarisation from a Historical Perspective: BRICS Plans, Tariff Threats and New Currency Multipolarity

Sathyanarayana S, Mohanasundaram T & Venkatesh T K · Asian Journal of Economics, Business and Accounting · 2025

This article analyses the BRICS-sponsored de-dollarisation campaign as a cautious, historically informed reaction to both long-run structural developments in the international monetary system and recent geopolitical tensions, specifically U.S. tariff hikes and financial sanctions...

Open access Research Article 10.9734/ajeba/2025/v25i91958

Moderation Analysis in Business Research: Concepts, Methodologies, Applications and Emerging Trends

Sathyanarayana S & Mohanasundaram T · Asian Journal of Economics, Business and Accounting · 2025

Moderation analysis is an essential statistical technique employed to examine the effect of the strength or direction of the relationship between two variables by a third variable, which is referred to as a moderator. This essay seeks to provide an all-encompassing model of moder...

Open access Research Article 10.9734/ajeba/2025/v25i31716

Mediation Analysis in Structural Equation Modeling (Sem): Theoretical Foundations, Statistical Methods and Practical Implications

Sathyanarayana S & Mohanasundaram T · Asian Journal of Economics, Business and Accounting · 2025

This study offers a comprehensive investigation of mediation analysis in Structural Equation Modelling, highlighting its theoretical basics, statistical practices, and real-world applications. It differentiates mediation from moderation, explaining how mediation helps in understa...

Open access Research Article 10.9734/ajeba/2025/v25i31692

Standardized Reporting of Statistical Results in APA Format: Enhancing Clarity, Transparency, and Reproducibility in Research

Sathyanarayana S & T. Mohanasundaram · Asian Journal of Advanced Research and Reports · 2025

This paper discusses the essential components and guidelines for reporting statistical results in research using the American Psychological Association (APA) format. The accurate presentation of statistical results is critical for ensuring clarity, transparency, and reproducibili...

Open access Research Article 10.9734/ajarr/2025/v19i2903

Exploring Moonlighting Motivations and Organizational Dynamics among Indian It Professionals

Sathyanarayana S, Hema Harsha & Pushpa B V · Asian Journal of Economics, Business and Accounting · 2024

Aim: The aim of this study is to comprehensively understand moonlighting intentions by investigating various influencing factors within the context of the Indian IT sector. Methodology: The methodology involved administering a pre-tested research instrument to 444 respondents hol...

Open access Research Article 10.9734/ajeba/2024/v24i121619

Impact of Website Reputation and Source Credibility on Perceived Ewom Credibility and Consumer Purchase Intentions

Sathyanarayana S, Hema Harsha & Pushpa B.V · Asian Journal of Economics, Business and Accounting · 2024

Aim: This study investigated how perceived positive eWOM review credibility influences consumer decision-making, focusing on its effects on product attitude, website attitude, and purchase intention. It also examines the roles of website reputation and source credibility in shapi...

Open access Research Article 10.9734/ajeba/2024/v24i91499

Fit Indices in Structural Equation Modeling and Confirmatory Factor Analysis: Reporting Guidelines

Sathyanarayana S & T. Mohanasundaram · Asian Journal of Economics, Business and Accounting · 2024

This research explores the essential aspects of reporting fit indices in Structural Equation Modeling (SEM), focusing on their significance, methodologies for evaluation, and implications for model validity. The aim is to provide a comprehensive understanding of how fit indices c...

Open access Research Article 10.9734/ajeba/2024/v24i71430

Scheduled Tribe Status, Health and Socio-Economic Conditions: An Exploratory Study of the Narikuravar Community in India

T. Mohanasundaram, Sathyanarayana S, Muthukumar K & Shanthi D · Asian Journal of Economics, Business and Accounting · 2025

Narikuravar community is a nomadic tribal group in Tamil Nadu. They have historically faced socio-economic and health challenges. The need for this study arises from the absence of holistic research covering demographic, socio-economic, social, cultural, civic, and financial incl...

Open access Research Article 10.9734/ajeba/2025/v25i101994