A Study of Consumers’ Perception Towards Yoghurt of Bogura: Evidence from Bangladesh
Fahmida Sharmin, Sarah Yasmin, Esrat Jahan, Md Mojammel Haque, B.M. Ariful Haque & Md Abdullah Al Noman · Asian Journal of Economics, Business and Accounting · 2025
Background: Fermented dairy products like yoghurt are widely enjoyed worldwide, and a global survey across 16 countries ranked yoghurt among the top 15 most-consumed dairy items, with the highest intake noted in Western Asia and the Middle East. In Bangladesh, yoghurt is valued f...