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Sarah Yasmin

Publications (2)

A Study of Consumers’ Perception Towards Yoghurt of Bogura: Evidence from Bangladesh

Fahmida Sharmin, Sarah Yasmin, Esrat Jahan, Md Mojammel Haque, B.M. Ariful Haque & Md Abdullah Al Noman · Asian Journal of Economics, Business and Accounting · 2025

Background: Fermented dairy products like yoghurt are widely enjoyed worldwide, and a global survey across 16 countries ranked yoghurt among the top 15 most-consumed dairy items, with the highest intake noted in Western Asia and the Middle East. In Bangladesh, yoghurt is valued f...

Open access Research Article 10.9734/ajeba/2025/v25i91978

Understanding Consumer Perceptions of Online Mango Buying in Bangladesh

Esrat Jahan, Sarah Yasmin, Md Abdullah Al Noman, Hurunnahar Khushi & Md Moniruzzaman · Asian Journal of Economics, Business and Accounting · 2025

Aims: The rapid advancement and widespread accessibility of the internet have significantly boosted the popularity of e-commerce, transforming consumer lifestyles, purchasing habits, and daily routines. The study has been designed to examine consumers’ attitude towards online pur...

Open access Research Article 10.9734/ajeba/2025/v25i91964