Integrating Technology Platform with User Intention: How Binimoy Holds its Ground
Rebeka Sultana Chowdhury, Samiha Sanjana, Ishrat Sharmin & Md. Mizanur Rahman · Asian Journal of Economics, Business and Accounting · 2023
The aim of this study is to examine the factors influencing users’ intentions to use Binimoy, an interoperable digital transaction platform that was launched in November 2022. To gather empirical data for the research model, a structured questionnaire was employed, and the UTAUT...
Open access
Research Article
10.9734/ajeba/2023/v23i13993