The Influence of Interaction Quality, Physical Environment Quality, and Environmentally Friendly Practices on Brand Personality and Brand Reputation with Customer Experience as a Mediating Variable
Salwa Nabila & Albari Albari · Asian Journal of Economics, Business and Accounting · 2024
Aim: This research aims to explain the positive influence of interaction quality, physical environment quality, and environmentally friendly practices on brand personality and brand reputation with customer experience as a mediating variable. This is important and interesting to...
Open access
Research Article
10.9734/ajeba/2024/v24i51307