Sachin Rathour, Prakash Singh Badal, Virendra Kamalvanshi, Saket Kushwaha, Devegowda SR, Evans Kemboi, Bharath Kumar Mannepalli & Prakhar Deep·Journal of Scientific Research and Reports·2025
In the era of data-driven decision-making, neuromarketing has emerged as a transformative tool to understand subconscious consumer behavior by integrating neuroscience with marketing strategies. However, in the Indian context, awareness, application, and academic exploration of n...
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Research Article10.9734/jsrr/2025/v31i63121
This study explores the economic significance of harvest festivals in Odisha, with a focus on community participation, gender dynamics, and their impact on rural livelihoods. Using a mixed-method approach, both qualitative and quantitative data were gathered from 120 respondents...
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Research Article10.9734/acri/2025/v25i61274
This study examines the economic feasibility of guava farming in the alluvial plains of Prayagraj, Uttar Pradesh, utilizing an extensive cost and return analysis derived from primary data collected from 50 guava producers found through a multi-stage sampling technique. Traditiona...
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Research Article10.9734/jsrr/2025/v31i113660
Accessing land ownership in India faces some challenges including among others tenancy, land markets, and same with limited women's access. Despite farm women's proficiency in agriculture and household management, gender disparities persist, restricting resource access. Against t...
Open access
Research Article10.9734/ajaees/2024/v42i122663