Service Quality and Customer Relationship Management on Customer Loyalty: The Mediating Role of Customer Satisfaction
Said Ramadhan & Nur Laili Fikriah · Asian Journal of Economics, Business and Accounting · 2024
Aims: The purpose of this study was to determine how customer satisfaction affected the relationship between service quality, customer loyalty, and customer relationship management among McDonald's generation Z customers in Malang. Problem Formulation: (1) Does service quality ha...
Open access
Research Article
10.9734/ajeba/2024/v24i61380