Sachin Rathour

From Brainwaves to Buying Behavior: Applications of Non-invasive Neuromarketing Approaches to Food Choice

Sachin Rathour, Prakash Singh Badal, Virendra Kamalvanshi, Saket Kushwaha, Devegowda SR, Evans Kemboi, Bharath Kumar Mannepalli & Prakhar Deep · Journal of Scientific Research and Reports · 2025

In the era of data-driven decision-making, neuromarketing has emerged as a transformative tool to understand subconscious consumer behavior by integrating neuroscience with marketing strategies. However, in the Indian context, awareness, application, and academic exploration of n...

Open access Research Article 10.9734/jsrr/2025/v31i63121

Rapeseed-Mustard Farming in Begusarai, Bihar, India: A Holistic Exploration of Growth, Economic Viability, and Hindrances

Sachin Rathour, Meera Kumari & Gawhare Atul Anil · International Journal of Environment and Climate Change · 2023

The present study conducted a comprehensive analysis of the rapeseed-mustard sector's economic dynamics in India, with a focus on Bihar's Begusarai district. The study has been carried out with the objectives of analyzing the trend in area, production and productivity along with...

Open access Research Article 10.9734/ijecc/2023/v13i113316

Climate Change Adaptation in Chandrapur District of Vidarbha Region of Maharashtra, India: An Investigation into Individual and Collective Agricultural Actions

Atul Anil Gawhare, Sachin Rathour, Vaishnavi Singh, Prakash Singh Badal & Virendra Kamalvanshi · International Journal of Environment and Climate Change · 2023

Climate change impacts are global, countries like India are particularly vulnerable due to their large populations and heavy reliance on agriculture. Climate change has substantial economic effects on agriculture, including shifts in productivity, crop patterns, profitability, pr...

Open access Research Article 10.9734/ijecc/2023/v13i113329