Brand Awareness and Brand Preference towards Herbal Personal Care Products of FMCG Brands: A Comparative Study between Rural and Urban Consumers of Namakkal District
S. Vijayadharani, K. Uma, A. Rohini & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022
Indian consumers are more health-conscious, preferring safe, natural, organic, and herbal items, particularly in personal care and cosmetics. Its popularity and demand are growing every year. Herbs are becoming increasingly popular in the personal care product segment. The growin...
Open access
Research Article
10.9734/ajaees/2022/v40i1031097